Oscar De La Renta is jumping on the live-stream bandwagon. In a Q&A with WWD, Oscar De La Renta talks about how he’s wading the social media waters of today’s tech savvy world. “Without a doubt, the role of a runway show has changed. In the past, the show was principally for buyers. While they are still a key constituency, we also show for the media. Online media is increasingly influential in fashion. This allows that group and others that can’t attend in person to see things in real time. It’s evolution.”

We’re happy to see that more and more fashion houses are getting with the program and live streaming their runway shows. Even though you can check out pics at Style.com, it’s always a little treat to see unedited footage in real time.

We’ll stream the Oscar De La Renta Resort 2011 runway show here at 1pm ET/10am PT.