First there was the sex tape. Then came a clothing store, a slew of photo ops, a perfume, more magazine covers, another clothing store in Miami and a line of clothing for Bebe. All that wasn’t enough for celebrity dilettante, Kim Kardashian, whose latest “business” venture is a line of costume jewelry for Bebe.
Kardashian teamed up with Pascal Mouawad to create the line. Mouawad is no stranger to helping celebrities who know nothing, or very little, about making jewelry brand themselves as designers (i.e. Jessica Simpson, Heidi Klum and Nicole Richie). Not many images of the jewels have been released, save one. It’s gaudy, art-deco and slightly tacky. Which pretty much sums up all that Kim Kardashian stands for.
But this isn’t Kim K.’s only foray into jewelry.
She teamed up with her similarly flippant sisters, Khloe and Kourtney, to produce jewels for the L.A.-based jewelry company Virgin Saints and Angels. The Kardashian-designed jewelry launched in April, complete with a debut so huge the fire marshal needed to be called to control the crowds. They’ve certainly got a fan-base.
I guess we’ll just have to see how Kim Kardashian’s solo line of jewelry for Bebe does. But, I’m sure it’s debut will be an event that needs no less than a police barricade.
(Photo via: DrJay’s)














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